Deep health intelligence, beautiful hardware, and one subscription that makes caring for your dog feel as sophisticated as caring for yourself.
You cannot measure your dog's resting heart rate at home. By the time you notice something is wrong, it usually is. Problems get found late — often too late to prevent them.
GPS-only trackers know where your dog is. They do not know if your dog is stressed, overheating, or unwell. Location without context is incomplete information.
Feeding reminders, sitter handoffs, vet reports — scattered across five different apps, none connected to real health data. No single source of truth.
"Your dog can't tell you when something's wrong. WHOOF can."
Tractive owns value subscriptions. Fi owns GPS community. PetPace owns clinical-grade. Nobody owns the premium consumer brand — the collar a Whoop-wearing dog owner in their 30s actually wants. That is WHOOF Health.
| Brand | GPS | Deep Health | Sleep | AI Insights | Premium Design | Price |
|---|---|---|---|---|---|---|
| ★ WHOOF | ✓ | Radar-based | ✓ | ✓ | Premium | $179 + $99/yr |
| Fi Collar | ✓ | Steps only | ✗ | ✗ | Good | $149 + $99/yr |
| Tractive | ✓ | Activity | Partial | ✗ | Utility | $79 + $10/mo |
| PetPace | ✓ | Clinical | ✓ | ✓ | Medical | $299+ (vet) |
| Garmin Alpha | ✓ | Basic | ✗ | ✗ | Outdoor | $599+ |
60 GHz radar reads through any fur. 99% accuracy vs ECG reference, validated in a peer-reviewed study of 40 dogs. Detects anomalies before symptoms appear.
LTE-M real-time tracking with escape alert in under 20 seconds. Lost Mode boosts update frequency instantly. Always know where your dog is and whether they're okay.
IMU plus radar fusion detects light, deep, and restless sleep stages. A morning recovery score before your first coffee. The same insight Whoop gives you, for your dog.
Anomaly detection, not a clinical thermometer. Elevated temperature sustained for 3+ hours triggers an alert. Catches what you would otherwise miss entirely.
Breed-calibrated daily score. Classifies walking, running, eating, scratching, barking, and playing. Knows the difference between a tired Labrador and a tired Chihuahua.
Sitter, vet, family — all see live data and GPS in real time. Feeding confirmation built in. You always know your dog was fed, walked, and is doing well.
Standard optical (PPG) sensors are defeated by fur. Light reflects off hair before reaching skin. WHOOF uses 60 GHz FMCW radar — the same technology as Google SOLI — to detect microscopic skin displacement caused by heartbeat and breathing. Fur is completely transparent to radar waves. No tight fit required. No shaving. Works on every breed.
A slim 48×28×12mm module that threads through any standard dog collar. Tap below to rotate and inspect every sensor, then press Exit 3D to continue scrolling.
50 micro-influencers in the dog lifestyle space with 5K–200K followers. Real dogs, real data. Their content becomes the launch creative. Budget $15K–$30K product and fee.
100 forward-thinking vet clinics get complimentary Pro accounts and recommend WHOOF Health post-appointment. Premium breeders include WHOOF Health as part of their puppy care package.
Dog content is among the highest-engagement content on all platforms. Target: 30-something dog owners who already own a Whoop. Meta and TikTok. CAC target sub-$35.
Launch DTC via whoofhealth.com. Year 2: specialty pet retail. Year 3: retail-exclusive colorway. Oura's expansion into Target drove a revenue step-change. The same playbook applies here.
60 GHz radar chips now cost $4–$8 at volume. LTE-M coverage is global. AI runs on-device in real time. None of this was viable four years ago. The cost curve has crossed the threshold.
Whoop hit $200M revenue. Oura raised at an $11B valuation. The consumer who pays for deep health data on things they love is proven, growing, and underserved in the pet category.
Tractive acquired Whistle in 2025 and is building a utility brand. Nobody is building a premium one. The window is open. It will not stay open. First-mover in premium pet health wins the brand position permanently.
Every dog that wears WHOOF builds a longitudinal health record. That dataset — anonymized, breed-specific, millions of days — becomes a veterinary intelligence platform no competitor can replicate.
Full technical drawing package covering all views, dimensions, injection mold cavity, and collar strap integration. Production-ready specifications.
Complete prototype assembly manual with step-by-step bring-up, wiring maps, GPIO assignments, power chain verification, and troubleshooting guide.
Housing top, bottom shell, mold A, mold B — all designed and ready for prototype printing and injection mold tooling review.
Full bill of materials with real sourced parts. DigiKey and Mouser links. 5-unit prototype cost approximately $1,816. Every component selected and validated.
Complete engineering feasibility study covering radar DSP, IMU fusion, sleep scoring, GPS duty cycle, battery life math, and firmware architecture.
Full brand and GTM strategy document. Visual identity, tone of voice, launch sequence, waitlist mechanics, and community seeding playbook.